We bring decades of MedTech adoption expertise.

Muller Advisory was built from a vantage point few commercial advisors have: we have worked inside healthcare systems evaluating new technologies and inside MedTech companies building the strategies and commercial systems intended to earn their adoption. That experience informs a practical approach to identifying adoption risk, designing commercial architecture, and leading execution.
A profile picture of Melissa Muller

Muller Advisory Company is led by Melissa Muller, a former hospital administrator and senior MedTech commercial operator.

About Melissa

Across nearly 25 years in healthcare and MedTech, Melissa has worked inside healthcare delivery, Fortune 500 companies, and growth-stage organizations. Her career has spanned healthcare-system administration, market development, sales, strategic marketing, portfolio leadership, global commercialization, and executive advisory.

She has evaluated technologies from inside the healthcare system and built commercialization strategies from inside the companies bringing those technologies to market. This experience gives her a practical understanding of what must happen on both sides of the adoption decision.

Expertise and Engagement

Every engagement starts with a personalized, professional analysis. Specialists are brought in where the /45 Adoption Readiness™ Score identifies specific gaps.

One integrated adoption plan.

Specialist input is synthesized into a single readout and roadmap. You get a strategic framework.

Scope defined for you, every time.

Which specialists are involved, what they're responsible for, and how their work rolls into your plan is custom-built for each engagement.

Specialized Network

Our team of advisors delivers specialization and expertise across the MedTech industry. We can help navigate Medical Education, Reimbursement, Payer Coverage, CapEx & Contracting, and Brand Expression.

James Cress

CapEx & Contracting Advisor (joining fall 2026)

CapEx strategy, GPO/IDN, Stryker Flex

Former enterprise sales leader at Stryker. Deep expertise in capital equipment financing, GPO/IDN contracting, and C-suite procurement negotiations.

Nicole Coustier

Reimbursement Partner (Coustier Advisory)

Reimbursement Partner (Coustier Advisory)

Certified coding specialist with 15+ years in MedTech reimbursement. Expert in navigating CMS, commercial payer policy, and building health economics evidence strategies.

Multiple Inc.

Brand Expression Partner

Brand strategy, messaging, positioning and launch planning.

15+ years of MedTech brand experience spanning early-stage startups to global leaders. Multiple translates strategic positioning into market-facing brand expression—the website, tradeshow presence, visual decks, and tools that simplify the story for buyers. Strategy is the brief. Multiple executes it.

Corazon, Inc.

Program Development Partner

Specialty-program consulting with accreditation, recruitment

Corazon is a specialty healthcare services firm focused on developing and improving heart, vascular, neuroscience, spine, orthopedic, and surgical programs. For MedTech companies, Corazon is especially relevant when adoption depends on how hospital service lines are organized, staffed, credentialed, or positioned for clinical and financial growth.

KM Medical Device Consulting

Medical Device Partner

Guides medical devices from concept to FDA approval.

KM Medical Device Consulting helps MedTech innovators move from concept to FDA approval through strategy, product development, R&D, and talent support. Led by former Stryker product development leader Kapil Mehra, the firm is especially relevant for teams needing execution support after commercialization priorities are defined.

What stands between your innovation and sustained adoption?

Let's Talk